In this project, I created the brand “Pete’s Za” - a new business in the Australian fast-food pizza space, aiming to bring New York-style pizza to all Australians.

The goal was to create a brand that stood out amongst its competitors, while memorably emphasising its American background as a point of difference.

In 2024, this project also won two Indigo Design Awards and was a finalist in the AGDA awards.

Deliverables: Concept, brandmark, mascot, menu design, packaging, social media, and billboard ad.